Finance

Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

Amazon to Offer Free Shipping With No Minimum Purchase This Holiday Season

Amazon has found another way to entice holiday shoppers this season: free shipping to everyone, including non-Prime members.

Amazon's plan could overshadow holiday strategies from top competitors like Target, which offers free two-day shipping on all orders from November 1 to December 22. On Monday, Amazon upped the ante by expanding free shipping to all customers through the holidays, with no minimum purchase required.

Walmart offers free two-day shipping on sales of more than $35, while Amazon's free delivery-window guarantees are limited to members of its $119-a-year Prime program. The Amazon help page explains that delivery will take five-to-eight working days and then only after all the items in your order are available, including pre-ordered products.

Amazon has temporarily ditched its minimum spend requirement for free shipping, allowing customers to get their Black Friday orders delivered at no extra cost. Before, the purchase threshold was $25.

Amazon isn't the only merchant slashing shipping fees.

A day after Target's announcement, a public-relations firm hired by Amazon had sent journalists an email detailing the company's own delivery perks, a rundown that primarily listed features of the paid Prime program. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.

Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people.

Amazon has not announced a cut off date for the event, but they said the items should arrive in time for Christmas.

See more than three million items will eligible for same-day delivery during the holiday season, if you're a Prime Member.


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