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Wendy's had a savage response to the IHOb name change

Wendy's had a savage response to the IHOb name change

The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties. After lots of speculation that the new "B" stood for "breakfast", the chain has announced that "B" stands for "burgers".

- IHOP, which teased a name change to IHOb earlier this month, says the "b" is to promote its burger menu.

"Dear Internet, we abbreciate your batience", the company said on Monday. The name is not a permanent change and, yes, they will still serve pancakes.

A video showcases burgers with names like "Big Brunch" and "Cowboy BBQ".

"We want to convey that we are taking our burgers as seriously as our pancakes", Darren Rebelez, president of IHOP, said to CNNMoney. The implementation of the logo has already been seen on the restaurants in-store menu's.

The new name also earned a few burns from another restaurant chain.

Some people love the new change while others...not so much. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

Social media was abuzz after the cryptic announcement, but what does the "b" stand for?