Science

Instagram quietly launches payments for commerce

Instagram quietly launches payments for commerce

See, before today, if you shared a video from Instagram or Facebook on WhatsApp with another user, they would be forced to leave the app to view the content you shared.

WhatsApp rolled out a new update that makes it possible for users to watch Instagram and Facebook videos right within the messaging app.

While the new update has started to roll out to Whatsapp users on iOS, it's now unclear when the Android version of the app will also be updated.

Instagram previously trialled shoppable photo tags in 2016, allowing users to see which products were in a post, and allowing them to follow through to purchase it from the business' site. This ensures that the videos play even if the users have logged out of the respective app. WhatsApp already offers similar support to play YouTube videos.

Past year in November, Facebook-owned WhatsApp rolled out Picture-in-Picture (PiP) mode support for YouTube for iPhone users.

In a Newsroom blog, the company wrote: "Voice and video calling are very popular on WhatsApp, and we're excited to share that group calling will be coming in the months ahead".

WhatsApp is one of the most downloaded smartphone apps.

The feature is not available on Android as of now.

With this new feature, users just need to click on the video (Facebook, Instagram and YouTube) link present in the chat window. WhatsApp stickers is a fun way for users to communicate with each other, and will also allow third-party developers a chance to develop custom stickers for its large fan base. The video chat will allow people to connect in real time via Instagram Direct. Most of the smartphone users have the app installed on their smartphones and only a handful use WhatsApp Web on their computers, but did you know that you can use WhatsApp without opening the app on your phone?

The launch in the United Kingdom follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis.

We approached Instagram and parent company Facebook, for comment and clarification on the in-app payments but neither company responded at the time of writing. Eventually, they turned to social media where they were able to identify the suspect through photograph enhancement correctly. Also, the 2D photos could be turned into VR memories. This feature was rolled out to Android beta users last week and should roll-out to non-beta users soon.

Do you think the ads will ruin the Whatsapp experience?


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