ESPN Is Bringing SportsCenter to Twitter (Sort Of)

ESPN Is Bringing SportsCenter to Twitter (Sort Of)

"At Twitter, we are not ideal and we don't have all the answers", said Matthew Derella, global VP of revenue and content partnerships.

The incoming content will be unique to Twitter, and Disney says it is hoping to reach and appeal to all types of audiences. And Kay Madati (pictured above), the company's head of content partnerships, described the company as "the ultimate mobile platform where video and conversation share the same screen".

The company announced that daily video views nearly doubled on its platform in the previous year. The series follows "deserving folks" as they receive news from a favorite celebrity, along with behind-the-scenes content.

Included in that mix is NBCUniversal, which will distribute live video and clips from an array of its properties, such as NBC News, MSNBC, Today, Telemundo, and E! The partnerships include entertainment, news, lifestyle and sports offerings, among others.

Ellen Digital Studios CELEBrate is a series which follows deserving folks who will each have incredible news delivered by their idols in a personalized message. Two of the deals are for new series, while one adds to an existing series and another focuses on individual documentary-style content.

In a statement yesterday, ESPN said that specific live shows for Twitter were in development and that another announcement would be due on Wednesday 2 May. Notably, the agreement will stream 20-plus hours of content from Live Nation's marquee festivals, such as BottleRock and Bonnaroo.

Hearst Magazines Digital Media The brand will bring Delish and Seventeen into the fold. Live content launching from these brands will be announced at a later date.

Also in the way of sports, F1 fans will be able to access a post-race show exclusively live on Twitter, featuring highlights, analysis and interviews. This year, it will do that again and also create branded shows for Comedy Central, BET, MTV News, and MTV International for the platform.

Building from BuzzFeed's daily show, other news content will be offered from brands including Vice News, which will host an interactive show about the latest quest to explore space. The channel has been working closely with Twitter since 2007.

Twitter wants to be taken seriously as a major player in sports. The original series designed for brands is expected to launch with eight original series. Online Brand Studio - a programme for creating live content for marketing - will be rolled out soon.

It's already taken several steps this year, including cracking down on spambots and banning shady ads for cryptocurrencies.