Apple's March 27 event: What to expect and how to watch

Apple's March 27 event: What to expect and how to watch

Additionally, Apple is also reportedly working on manufacturing its own MicroLED displays that would consume less power and would also help reduce the production costs of the iPhone.

The iPhone X, Apple's first OLED phone, uses Samsung technology. Lin also feels that the 5.85-inch OLED iPhone model can be launched as the cheapest one and the major difference between the three will be of the RAM memory.

However, Bloomberg's most recent report suggests that it's likely to be a few years before Apple brings MicroLED to shipping products, perhaps two years for the Apple Watch and three to five years for the iPhone.

Sources also said that Apple is starting trial production earlier to avoid a repetition of last year's mishap when the low yield rates of 3D sensor modules pushed the company to delay the launch of the 10th anniversary iPhone. It is supposed to be an upgrade to the existing iPhone X. The most interesting fact about this device is that Apple has chose to keep its initial manufacturing bill of materials (MBOM) much lower than that of iPhone X. Lin says that engineering samples show that the 5.8-inch model comprises of components with lower specs compared to the 6.1-inch LCD iPhone.

If Apple wants to offer customers a tangible reason to upgrade to new iPhones - something that's proving increasingly hard these days, considering the surprisingly poor performance of the iPhone X in the market - then something like a faster refresh rate could do the trick. However, the project was suspended in mid-February and must have been eventually terminated later on.

While that business model has worked for them in the past, rumors surrounding the company claim that Apple is now interested in developing its own parts, so that they can get the upper hand in the competition.

However, with the launch of the Samsung (NASDAQOTH: SSNLF) Galaxy S9 series smartphones, the iPhone X's display has some stiff competition. Then again, it won't be a true successor of the iPhone X.

According to DisplayMate's testing, the iPhone X's display sees much more severe color shifting than the display found on the Galaxy S9. This resulted in "more bargaining chips in their negotiation over the OLED panel quotes for the next-generation iPhones". That iPhone is not the one being mentioned in the report by the analyst since that one is rumored to have a 6.5-inch edge to edge display.