Russia-Linked Facebook Ads Reached 10M People

Russia-Linked Facebook Ads Reached 10M People

Facebook believes about 10 million Americans saw targeted ads purchased by a group affiliated with the Russian government created to sow political divisions ahead of the 2016 United States presidential election.

Facebook will hire 1,000 additional people to the internal team that reviews and removes Facebook ads, according to details shared via email with Recode by a Facebook spokesperson.

The ads, he said, focused on divisive social and political issues, ranging from LGBT topics to immigration and gun rights. These messages also encouraged people to follow Pages relating to the issues addressed.

Facebook, which stands as the world's biggest social platform, has become the hub of political internet ads due to its vast coverage and it provides advertisers robust targeting capacities.

Facebook has answered the questions about Russian effect on the platform by declaring new policy amendments and unleashing gradually escalating amounts of advice about election advertisements. We did use this as a signal to help identify these ads, but it wasn't the only signal.

"That's because advertising auctions are designed so that ads reach people based on relevance, and certain ads may not reach anyone as a result", Elliot Schrage, Facebook's vice president of policy and communications, said in the statement.

In every major incident related to its service, Facebook has always been too late.

Facebook's latest revelations about the 2016 election show just how tough it's going to be for the social network to police its platform.

"I'll reserve judgment, I'll see what they are. We're committed to doing our part to prevent this type of malicious interference".

Do you now have a complete view of what happened in this election?

As the drip, drip, drip of the Facebook-Russia scandal that rocked the 2016 presidential election continues, another damning revelation has emerged: some of the ads were targeted at residents in key battleground states.

What's been dubbed as "Russian hacking" by the media looks as though it's just a case of leveraging tools that Facebook provides to anyone who is willing to pay; in this instance, though, Facebook labeled the activity as "pernicious" and said the acts were against the company's rules. "At this point, we still don't know". Congress and the Special Counsel are best placed to put these pieces together because they have much broader investigative power to obtain information from other sources.