Finance

Monday Night Football breaks tradition and airs National Anthem

Monday Night Football breaks tradition and airs National Anthem

Mulvihill tweeted before Sunday's games that of the seven windows for NFL football through two weeks, ratings had increased for four of them compared to 2016.

In the preliminary metered-market results, NBC Sports coverage of Sunday Night Football was down about 10 percent versus last year's comparable matchup. At a game Monday night between Dallas and Arizona, Cowboys owner Jerry Jones joined his team's players in kneeling before the national anthem was performed, then standing during the song itself.

Snagging a 9.3 metered-market result and the best ratings of the season so far, last night's MNF was a thankful ratings touchdown for a league that has been losing ground in that metric so far this season and all of a year ago.

Other networks had to deal with National Football League games running longer than the time they were allotted on television.

Beyond the game itself, the weather could also have been a factor Sunday night. Maybe more people are concerned about concussions.

It seems likely, and logical, that Trump's vast social media presence-his personal Twitter account has around 39.3 million followers-is helping to bring a new audience to a league and sport electrified by the president's very public opposition.

Generally, TV networks don't even bother showing the national anthem when it is played before the game. Yet CBS said the overnight ratings from big cities for this past weekend's games, while generally less reliable than the measurement taken over the whole country, were up 4 percent over a year ago.

In fact, more people have been tuning in. And the slide is part of a trend that predates the recent widespread controversy over the national anthem and associated protests. They're likely to be up overall for the week after Monday night's game, he said.

Conservatives are celebrating the overnight ratings decline of NBC's Sunday Night Football, but a look inside the numbers reveals that ratings were down because the game was lopsided, and not related to the anthem protest.


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